That PIO shall be a potent conduit by which the programs, activities and future plans of the city government can be effectively conveyed to the constituents of the City of Cebu.


To maintain active collaboration to mainstream media, pursue an effective liaison to all city hall departments, local government units, government agencies, non-government organizations and various sectors, consulting their leaders from time to time to ensure that the PIO is responsive and attentive to their concerns, being the city’s information ally and messenger in the delivery of basic social services and vital advocacy campaigns of the city government.